Never Feel Like An Imposter in the Lab Equipment Industry Again!

Get your free sample
of the best-selling lead generation book for lab equipment industry sales leaders in 2024. Make your job easier by following the 6-step system that skyrockets the sales leads you and your team generate. Reinforce your value to the executives at your workplace by showing, without a doubt, the ROI you produce. Get the salary you deserve.

Take Your Free Copy of Imposters on the Zoom Chapters 1 and 2.

See if the book other lab equipment sales leaders swear by lives up to the hype.

Here’s exactly what lab equipment sales leaders get from this book.

1. A clear, simple, proven workflow with just 6-steps to drive the sales leads you were hired to generate, nurture, and close, so you can smash your KPIs and score the salary you want.

2. Diagrams, templates, and samples for each step in the strategy so you know exactly what you’re doing (no stress, just follow the steps)

3. Clear direction for you and your direct reports, so everyone is on the same page and accountability is completely transparent.

4. Power. You don’t have to tell your boss you got these ideas from anywhere. They’re your ideas. And you created the workflow that’s changing the face of the business.

5. The confidence to overcome imposter syndrome forever. None of your competitors are doing this properly, and you’ll be the case study in doing things right. 

6. Peace. No more carrying stress home from work. You know you’re doing 150% of what’s needed to secure your job for as long as you want it.

7. A lead generation and lead nurturing tech stack buildout to make your work look super impressive, keep your budget expenditures low, and reduce the volume of work you actually do.

8. Simple management strategies for the junior sales staff who work under you, so you never get flack for work they flubbed.

9. A hands-off training program to give your junior staff that will reduce their reliance on your experience and their need for your time - so you can stick to your own priority tasks.

“There’s not enough time in the day to do everything I need. I’m a 1 person team with two large brands to look after. I exclusively rely on these 6-steps now because I can get a lot more done every day without losing lead generation momentum. It’s by far the best system I’ve used.”

Kristen DeRosier
Marketing Manager, Weber Scientific.

“Our email marketing strategy was haphazard and inconsistent. And we didn’t nurture our prospects consistently either. Now we do. We have a steady stream of communication with prospects that has resulted in more qualified leads and sales opportunities.”

Alissa Morse

Director of Business Development,
CPI International.

“We used to get ten online leads in a month. Now we get 10x that. That’s all the proof I need to know this works.” 

Marivic Lastimosa

Marketing Manager,
Yamato Scientific of America Inc.

Succeed and be happy in the lab equipment space, today and ten years from today
…from your free sample of chapter 1…

“If work for a business selling to other businesses and your responsibility is to generate or nurture leads in one way or another for this business, you’re going to get really good at it really fast. You’ll be on sales steroids, without any of the nasty side effects.

Everything in these chapters can be implemented to drive your growth. Personal, career, and the growth you’re responsible for driving in the business tomorrow.”

Questions other sales leaders ask about the free chapters of Imposters on the Zoom

Q: Why would you give this away for free?

A: Because you should never have to buy a business book blindly. We want you to know exactly what you will get from this book so you can make the best decision for your career. Plus, it’s really good. And once you read some, you’re going to want to build the next 10 years of your career around it.

Q: Why should I listen to you?

A: Because learning from others is how you become your best self. We’ve been using this system to generate actionable leads for more than a decade. You can learn more about us at and decide for yourself whether we’re worth listening to.

Q: Where can I get the full version of the book?​

A: It’s available in print format at, and audiobook format at Just follow the links.

Q: Are you available to chat? I’d rather talk than read.​

A: Yes. You can always contact us by emailing [email protected]. 

Q: How long will the full book take me to read?

A: We wrote the book to be a practical, manageable length. You will be able to read it cover to cover in 5 hours or less. But you’ll bookmark and tag dozens of pages to come back to over and over as you deploy the process in your role.

Q: Can I get a list of the apps recommended throughout the book all in one place?

A: You sure can. It’s available at

Here’s what will happen when you use these strategies in your day-to-day over the next year.

  1. Your colleagues will notice signs of the business improving.

  2. Your boss will see the impact of your new direction.

  3. You’ll get more recognition from other leaders in the business.

  4. You’ll become an integral part of the business, and you’ll find yourself invited to discussions that center around driving the growth of the business you’re employed by.

…Those are all fine and good. But here’s what you really care about:

5. You’ll get a bigger salary.

6. You’ll get a bigger team to manage.

7. You’ll get a bigger budget.

8. You’ll have more creative freedom.

9. You’ll have job security (or ammunition to use in your job hunt).

10. You’ll have freedom and trust from your boss, so they’re not constantly questioning you or looking over your shoulder.

Learn the only way lab equipment sales pros need to use AI

AI for B2B isn’t what you think.

You shouldn’t replace your own creative chops with it. 

But you shouldn’t ignore it.

In the book, we give you the only AI tips and prompts you need in the lab equipment world. 

So dig in and see how the first 2 chapters amp you up.

Take your free chapters here

Ready to grab your two free chapters?

Click here and take your two free chapters.

Approximate value, $1.6 bajillion USD