B2B Website Design
Make it easier for customers to find your website, and to find what they want on it. Make a good first impression so customers are more likely to spend budget with you. Add new products and update your B2B website easily. Look like a billion dollar brand. Get a website that does what you want and grows your revenue every day.
Own a website that increases your leads and sales
Let’s try something! Open another tab and have a look at your website. Now imagine you’re looking at it for the very first time. What impression does it make? Does it help or hurt your brand?
75% of visitors decide if your company is worth their time just by looking at your homepage.
38% of people will immediately leave your site, and go find another one, if the content doesn’t speak to them, and if the design doesn’t invoke confidence.
That’s how long it takes someone to form an opinion about your website, and decide whether they’re going to stay or leave. What does your website say about you in .05 seconds?
Make it easier for customers to find what they need
Your existing website isn’t as intuitive as you want it to be. Products aren’t organized the way you’d do it if you started from the beginning again. Things were cobbled together over time and they don’t always appear in the most user-friendly places.
A new B2B website design makes you more sales because customers easily find what they’re looking for. Would you rather your customers:
- Land on your website.
- Look for what they want.
- Get frustrated that they can’t find it in 20 seconds.
- Go purchase from your competitor.
- Land on your website.
- Immediately find what they’re looking for.
- Complete the purchase in 20 seconds.
- Tell their colleagues how easy it was.
It’s a rhetorical question.
Gain the trust of prospects in a fraction of a second
Looks matter. And it only takes a fraction of a second for prospects to pass judgment on the type of business you are. A lot rests on the shoulders of your website and the B2B branding you use. How do you make sure your new B2B website design does the job?
- Meet their expectations. Your new website needs to radiate your ability to do what they need. Your website uses clear messaging and imagery to meet their expectations.
- Look reputable. Consistent branding, social proof, and added value (like assets created for B2B lead generation marketing) all hammer home the perception that you deliver on your promises.
- Make logical connections. They landed on your website because they saw something online, or talked to someone that got them interested. Your messaging is consistent so what they think lines up with what they see.
- Show them how you make their job easier. Trust comes from showing them you understand their pain and you want to help. When they see how easy it is to find what they need and contact you or purchase directly from your website, the trust is secured.
You aren’t at the mercy of a web developer
You don’t need to send technical requests to a web development team that will take 5+ days to add a simple product or service to your website. You don’t have to wait to add new unique sales propositions to existing products, or to write a personal message to customers on your home page.
Your new B2B website design integrates new content instantly and automatically applies changes universally. After it’s built, you:
Don’t have to wait for simple updates. Your intern can do it.
Can add and remove products, services, or other messaging in 2 clicks.
Never have to wait a week for a web developer to complete a task that should take a few minutes.
Can update SKUs, product descriptions, images, and anything else you want.
Make your business more valuable
A good B2B website is a valuable asset. It’s inherently tied to the overall value of your business. Whether your goal is to make more sales and collect more profits or to increase the value of your business so you can have a windfall exit by being acquired.
Websites are valued at between 24x and 36x the monthly sales you make through the website. And a new website makes more sales.
Easily measure all your marketing
If you want to know what’s making you money and what’s losing it, you have to be able to track what people do. How they engage with your website. What message resonates best.
Your new B2B website gives you actionable data so you can stop relying on guesswork and incomplete reporting. Track your:
- Social media messages
- PPC ads
- Banner ads
- Blogs posts
- Email campaigns
You can accurately analyze your return on investment and replicate those same strategies across your website and your entire digital brand.
Exceed your eCommerce targets
Make it easy for customers to purchase from you, and automate upselling to increase average order size.
Boost your sales with automated cross-selling and upselling opportunities on product pages, in the cart or at checkout.
Accept payments with credit cards, via Paypal, or purchase order.
Set up price-lists so the general public will see public pricing and more valuable prospects can sign in and see contract pricing, such as MAP or a % discount from the list price.
Launch marketing automation on abandoned carts to convert them into sales.
Maintain detailed user records for yourself and your customers, so reviewing their orders and making new ones is convenient.
Automate shipping calculation so customers can purchase quickly, easily, and accurately.
Get a website that does what you want and grows your revenue every day
If you’re here, it means you think you might need a new website. And if you think you might, your prospects definitely think it.
B2B website design with Journey makes it easier for your customers to find you. Makes it easy for them to spend their budget with you. Makes it easy to upsell. To entice customers away from your competitors. To update vital information in a flash without calling us for custom web development. It makes your business more valuable, more formidable, more attractive to investors.
It makes your job easier and takes stress off your shoulders. All you have to do is make one decision today.