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15

Which competitors are more adept in their approach to lead generation?

10%

On average, partners who engage in consulting with us grow an additional 10% annually.

95%

Retention rate of clients over 8 years.

In the bustling arena of B2B marketing, where every decision can pivot your business's trajectory, access to seasoned advice and timely strategies isn't just an advantage—it's essential. Whether you're navigating the marketing landscape solo, pioneering strategies within a lean startup, or spearheading marketing initiatives in a Fortune 500 environment, this podcast is your dedicated resource for cutting-edge marketing insights tailored exclusively for the B2B sector.

From the authors of

Imposters on the Zoom!

John and Jason has focused the past 20 years on generating inbound sales leads via high-ROI marketing campaigns for B2B equipment and service companies in North America and Europe. Their passion for this subject has led to an actionable step-by-step guide for marketers, business owners, or sales leaders to implement within their companies for substantial revenue growth.

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John Buie has focused 20 years on generating inbound sales leads via high-ROI marketing campaigns for B2B equipment and service companies in North America and Europe. His passion for this subject has led to an actionable step-by-step guide for marketers, business owners, or sales leaders to implement for substantial revenue growth within their companies.

John lives at the intersection of marketing and technology as the founder of a marketing agency and an artificial intelligence (AI) company, which is also focused on customer acquisition funnels. This ensures that any advice he shares utilizes the latest technological advances but is rooted in proven strategies that have generated sales leads for B2B companies in dozens of industries, including laboratory, medical, semiconductor, blockchain, AI, SaaS, food and beverage manufacturing, and many more.

John Buie,

Director of Strategy

Jason writes stories that move people. Not just your customers - of course they need to be engaged and compelled and empowered to act. But stories that move your team. Your employees. Your suppliers or distributors. You. The stories that surround your products and services. The stories that make your brand special. You know the stories. Jason knows how to set them on fire.
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Jason is a cat person. And although his cats think his wife and kids are nice people, they prefer spending their time sitting on Jason’s keyboard or on his lap or on his shoulders or any other inconvenient place, as long as it gets them close.

When he’s not bringing your stories to life or leading the editorial department through message development for your brand, he’s taking his twins on journeys of exploration by canoe, bikes, or boots.

Jason Hagerman,

Editorial Director

Testimonials

"This is my top book of choice for 2024."“For anyone looking for a practical B2B marketing book which provides instant actionable items, ‘Imposters on the Zoom!’ is for you. This is my top book of choice for 2024. You can tell it is good from all the Post-It notes I used. Thanks for the hard work, John Buie and Jason Hagerman!”

David Oliva

General Manager, Organomation Award-winning B2B Innovator & Top 40 Under 40

"The structure of 'Imposters on the Zoom!' mirrors its promise"“Straightforward and effective. Buie and Hagerman’s writing style is akin to a mentor’s candid advice—actionable, relatable, and refreshingly accessible, bridging the gap between theory and practice. The book’s organization is commendable, with clear milestones and tasks that follow simple principles, often bulleted and always ordered logically to build on one another.”

Media Main Crest

"I think 'Imposters on the Zoom!' is an essential read"“I think ‘Imposters on the Zoom!’ is an essential read for marketing managers, sales leaders, and business owners in the B2B sector who feel overwhelmed or underconfident in their roles. It offers a psychological boost and a practical pathway to enhancing their influence and efficacy. This book will particularly benefit people new to leadership positions or those looking to refresh their approach to sales lead generation.”

Literary Titan

"Authors John Buie and Jason Hagerman did a remarkable job..."
Authors John Buie and Jason Hagerman did a remarkable job of crafting a straightforward yet entertaining guide for readers in the B2B market. The freestyle nature of the book which the authors establish early on, allowing readers to skip chapters and go to the sections of the book that best suit them, allowed this to be a truly interactive reading experience that gives readers the chance to engage with the exercises and guidance fully. The personable way the authors wrote this book, too is so great to read, as it allows readers to feel connected to the authors and their own experiences, and to identify with the types of workers explored throughout the book

Pacific Book Reviews

Why Listen Now?

Hyper-Timely Content

Stay ahead of the curve with episodes that respond dynamically to the latest market shifts, platform updates, and competitive strategies. In the ever-changing world of B2B marketing, being informed means being empowered.

Actionable Insights

Each episode leaves you with clear, actionable steps that you can implement immediately. It's not just about learning; it's about doing.

Time Compression

We know your time is invaluable. This podcast distills extensive marketing research into digestible, engaging episodes, freeing you to focus on what you do best—running your business.

Practitioner-Driven Advice

Learn from the trenches with John Buie and Jason Hagerman, who bring over 15 years of real-world B2B marketing experience. Their insights are not just theories but tested strategies proven to drive success in businesses just like yours.

Target Audience

The ambitious business owner or operator without a dedicated marketing team, striving to carve out their market space.

The proactive sales manager doubling as a marketer, looking for strategies to increase leads and conversions.

The marketing manager or team member within a large corporation, seeking innovative approaches to scale and refine their marketing efforts.

Exclusively crafted for B2B markets, our podcast cuts through the noise, offering specialized advice away from the consumer-focused clutter.

The "B2B Marketing Show" is more than just a podcast; it's your shortcut to marketing mastery in the B2B space. With every episode, you're not just listening; you're stepping closer to transforming your marketing challenges into growth opportunities.

Embark on your journey to marketing excellence.
Subscribe now and start transforming your B2B marketing approach today.

Key Topics Covered

Dive Deep into the Heart of B2B Marketing Mastery

Each episode of the "B2B Marketing Show" is meticulously crafted to arm you with the insights and tools you need to navigate the complexities of B2B marketing today. From foundational tactics to cutting-edge trends, we've got you covered. Explore a selection of the pivotal topics we tackle:

Evolving B2B Buyer Behaviors

Unpack how digital transformation and recent global shifts are reshaping what B2B buyers expect and how you can adapt to meet these changing needs.

LinkedIn Lead Generation

Master the art of using LinkedIn not just as a networking tool, but as a powerful lead generation machine tailored for the B2B market.

Post-COVID B2B Marketing Strategies

Discover strategies that respond to the "new normal," focusing on digital engagement and creating personalized, impactful online experiences.

Content Marketing That Delivers

Learn how to craft compelling content that guides your potential customers through their buyer's journey, driving conversions and cementing loyalty.

B2B SEO Mastery

Elevate your online visibility with targeted SEO strategies designed to draw in high-quality B2B leads and convert them into lasting customers.

Account-Based Marketing (ABM) Excellence

Dive into the nuances of ABM, from identifying and targeting high-value accounts to developing bespoke marketing campaigns that speak directly to their needs.

Aligning Sales and Marketing

Bridge the gap between sales and marketing to ensure a seamless flow from lead generation to deal closure, maximizing efficiency and ROI

Leveraging Data and Analytics

Decode the language of data to refine your marketing strategies, predict market trends, and better understand your customers.

Harnessing Marketing Automation

Streamline your marketing processes with automation tools that help you nurture leads, score prospects, and personalize customer interactions at scale.

The Future with AI in Marketing

Stay ahead of the curve by understanding how artificial intelligence and machine learning are revolutionizing personalization, customer engagement, and predictive marketing.

Influencer Marketing in the B2B Realm

Explore how to effectively leverage influencer partnerships to enhance your brand’s credibility, extend your reach, and drive meaningful engagement.

Sustainability in Marketing

Embrace sustainable and ethical marketing practices that resonate with today’s eco-conscious market, setting your brand apart as a responsible leader.

Through these topics and more, the "B2B Marketing Show" equips you with the knowledge and action plans you need to not just participate in the B2B space but to dominate it. Each episode promises actionable takeaways that will propel your marketing efforts, save you time on research, and guide your business on a journey to monumental growth.Ready to transform your B2B marketing approach and see your business soar?
Subscribe now and never miss an episode.

Skills and Strategies

Empower Your Marketing Toolkit with Proven Tactics and Insightful Strategies

The "B2B Marketing Show" isn’t just about understanding the landscape of B2B marketing; it’s about transforming that understanding into actionable, impactful strategies and skills that drive tangible results. Here’s a glimpse into the expertise you’ll develop as a listener:

Strategic Thinking and Planning

Cultivate the ability to see the big picture of your B2B marketing efforts. Learn to craft strategic plans that align with your business objectives, navigating through market shifts and leveraging opportunities.

Digital Marketing Tactic

Stay on the cutting edge with digital marketing techniques that work. Breaking down the latest in SEO, email marketing, social media strategies, and more, giving you a toolkit to enhance your online presence.

Lead Generation Mastery

Dive deep into the art and science of generating high-quality leads. From content marketing to LinkedIn outreach, you'll gain the skills to fill your sales funnel with potential clients who are eager to engage.

Data-Driven Decision Making

Learn how to interpret marketing data and analytics to make informed decisions. Understand your audience better, refine your strategies, and measure the success of your campaigns with precision.

Account-Based Marketing (ABM) Implementation

Get hands-on with ABM—a targeted approach to B2B marketing. We guide you through identifying high-value targets, crafting personalized marketing efforts, and nurturing key accounts to conversion.

Effective Communication and Storytelling

Master the art of storytelling to make your brand memorable. We'll show you how to craft messages that resonate, build brand loyalty, and turn your company's story into your most powerful marketing tool.

Sales and Marketing Alignment

Discover effective communication and alignment strategies that ensure your sales and marketing teams are working towards common goals, enhancing efficiency and boosting conversions.

Adaptability and Innovation

In a fast-paced marketing world, the ability to adapt and innovate is crucial. Learn from real-world examples and expert insights on how to stay flexible and forward-thinking in your strategies.

Leveraging AI for Marketing

Explore how artificial intelligence can automate tasks, personalize customer experiences, and provide insights that drive smarter marketing decisions.

Sustainable Marketing Practices

Understand how to integrate sustainability into your marketing strategies, ensuring your business not only grows but does so responsibly and ethically.

By subscribing to the "B2B Marketing Show," you’re not just gaining access to expert advice—you’re embarking on a journey to elevate your marketing skills and strategies to new heights. Every episode is packed with actionable insights that you can apply directly to your business, fueling your growth and helping you achieve your marketing goals.

Ready to chart your path to marketing success?
Subscribe today and start applying what you learn to skyrocket your business growth.

Join the Community

Connect, Share, and Grow with Fellow B2B Marketers

The journey to mastering B2B marketing is one best traveled with others. By joining the "B2B Marketing Show" community, you're not just listening to a podcast; you're becoming part of a vibrant network of professionals dedicated to driving business growth through innovative marketing. Here's how you can get involved:

Engage on Social Media

Facebook Group
"B2B Marketing Show"

Dive into lively discussions, share your successes, and learn from the challenges and triumphs of others. Our Facebook group is a hub for collaboration and inspiration among B2B marketers. Join the Facebook Group

LinkedIn Group
"B2B Marketing Show"

Connect with like-minded professionals on LinkedIn. This group is your go-to resource for networking, sharing insights, and discovering new B2B marketing trends and strategies. Join the LinkedIn Group

Share Your Voice

Feedback and Suggestions

Have thoughts on how we can improve the show? Interested in topics you'd like us to cover or guests you dream of hearing from? Your feedback drives the "B2B Marketing Show," shaping it into the resource you need it to be. Reach out to us at friends@jbbgi.com.

Your Success Stories

Achieved remarkable results by applying strategies from the podcast? We'd love to hear your success stories! Share your achievements with our community and potentially get featured in an upcoming episode. Email us your story at friends@jbbgi.com.

The "B2B Marketing Show" community is more than an audience; it's a growing network of professionals committed to excellence in B2B marketing. By joining our groups and sharing your insights, you're contributing to a collective knowledge base that empowers every member to achieve more.

Ready to make your mark?
Join our community today and let's embark on this growth journey together.

Become a Guest on the "B2B Marketing Show"

Share Your Expertise and Inspire a Community of B2B Marketers

Are you at the forefront of B2B marketing? Have you pioneered strategies that have transformed businesses, or do you have insights into the latest trends shaping the B2B landscape? If so, we want to hear from you! The "B2B Marketing Show" is always on the lookout for guests who can bring fresh perspectives, actionable strategies, and inspiring stories to our listeners.

Why Join Us?

Amplify Your Influence

As a guest on the "B2B Marketing Show," you’ll have the opportunity to share your knowledge with a dedicated and engaged audience of B2B marketers, business owners, and professionals eager to learn and apply your strategies

Connect with Peers

Appearing on the podcast is not just about sharing your insights; it's about connecting with other thought leaders and becoming part of a vibrant community committed to driving B2B marketing forward.

Promote Your Work

Whether you’re looking to highlight a successful project, a new book, or your unique approach to marketing challenges, our show provides a platform to promote your work to a wider audience.

Who We're Looking For

Innovative Marketers

Individuals who are breaking new ground in B2B marketing and can share their journey, challenges, and the strategies that led to success.

Business Leaders

Executives and entrepreneurs who have leveraged marketing to significantly impact their business growth and are willing to share their insights and lessons learned.

Industry Experts

Specialists in areas such as digital marketing, SEO, content marketing, sales alignment, ABM, and more, who can dive deep into the tactics and tools that drive results.

How to Reach Out

Think you or someone you know would be a perfect fit for the show? We’re excited to hear from you! Please reach out to us with a brief introduction and a summary of the topics or insights you’d like to share on the podcast. Contact us at friends@jbbgi.com to start the conversation.
‍Join us in shaping the future of B2B marketing and inspiring our listeners to achieve new heights of success. Let's embark on this journey together and make a lasting impact.