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Going to ADLM 2024 in Chicago this July? Let’s talk about Conversions over Coffee!
Journey, John Buie
Journey Author
5 min read

As business owners, marketing, and sales leaders, you face numerous challenges in growing your Clinical Lab Equipment and Supplies businesses. Generating quality leads, improving sales funnels, and motivating your team are all critical components for success. At Journey, we understand these pain points and are here to help you overcome them.

Connect with us while you are at the ​ADLM Conference from July 28 to August 2, 2024. Our experts, Journey’s President and CEO John Buie and Editorial Director Jason Hagerman, will be available to share their award-winning strategies and insights.

Addressing Your Challenges

Generating Quality Leads​

One of the biggest hurdles in B2B marketing is generating high-quality leads consistently. It’s not just about quantity; it’s about attracting prospects that are genuinely interested in your products or services. At the ADLM Conference, John and Jason will discuss proven lead-generation techniques that can help you build a reliable pipeline of potential clients.

"Our book provides a detailed, step-by-step guide that can transform how businesses approach lead generation, ensuring a steady flow of prospects that convert."
- notes Hagerman.

Improving Your Sales Funnel

A well-optimized sales funnel is essential for converting leads into customers. Many businesses struggle with identifying bottlenecks and optimizing each stage of the funnel. "Imposters on the Zoom!" offers practical insights into refining your sales process to increase conversion rates and boost revenue.  

"We believe in creating customized strategies that address each client's unique needs,"
- adds Hagerman.

Ways to Connect at the ADLM Conference In-Person Meetings

John and Jason will be available throughout the conference for one-on-one meetings. This is an excellent opportunity to gain insights directly from the experts and discuss how our strategies can help you enhance your marketing and sales efforts.


​Schedule a Zoom Call

If you cannot attend the conference in person, you can still benefit from our expertise. Schedule a Zoom call with John and Jason to discuss your business needs and receive valuable advice.  


Chat Over Coffee

Do you prefer a more relaxed setting? We are also open to scheduling informal chats over coffee. This is a great way to have a more casual conversation about your business needs and how we can assist you in achieving your goals.  

Why Choose Journey Better Business Group?  

Proven Track Record

We have a proven track record of helping clinical lab equipment and supply businesses improve their lead generation and sales processes like Aramark Healthcare, Hitachi Hi-Tech, Block Scientific, AIV,  and IEH Laboratories. Our clients have seen significant improvements in their sales funnels, increasing revenue and business growth.  

"Working with Journey on lead generation has been our best decision this year. In a very short time, our leads are 10x than what they used to be. TEN. That translates into a nice increase in immediate revenue and, we expect, steady long-term growth from these new customers."

Kristen DeRosier,
Marketing Manager, Weber Scientific  
"The biggest compliment I could give Journey is the number of times I’ve recommended them to fellow business leaders. In the past two years, I’ve lost count of how many times I’ve encouraged other groups to reach out to the team. I’m proud to let others know of the many ways they’ve helped Yamato USA transform our marketing approach. We have had such a positive experience working with them, and they’ve become an extension of our in-house marketing team. "

Yoichi Horie
President & CEO, Yamato Scientific America

Award-Winning Strategies  

Our book, "Imposters on the Zoom!", has been recognized with several awards, including the Literary Titan Gold Book Award and International Book Awards (Finalist in the Top 3 Sales Books category). The strategies outlined in the book are based on years of experience and have been successfully implemented by numerous businesses.

Connect with Us

Take advantage of this opportunity to transform your B2B marketing and sales. Connect with John Buie and Jason Hagerman on LinkedIn, or via email at friends@jbbgi.com. You can also schedule a Zoom call with them here.

Whether you’re looking to improve your lead generation, enhance your sales funnel, or simply gain new insights into B2B marketing and sales, our experts are here to help.

in Book

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