This blog is part of an extensive series on B2B lead generation and revenue growth (and salary growth - the thing that really matters to you).

The content you’re going to use for your B2B lead generation emails comes from your permission asset, or lead magnet. We showed you step-by-step how to create this in the following blogs:

• This blog about unique selling propositions.
• This blog about permission assets (where the content for your blog comes from).
• This blog about thought leadership permission assets.
• This blog about case study permission assets.
• This blog about buying guide permission assets.

If you’re reading this and you just want to get emails to inboxes, go right ahead.

What we’re laying out below is part of a lager B2B lead generation strategy. The kind that transforms a business and fastforwards a career.

If you’re interested in that, great. You can start with any of the blogs linked above.

Or, of course, we can do it for you.

In this blog, you’ll learn why and how to take the content from your permission asset and spin it into interesting emails your existing contacts will find value in. It’s one of the ways you increase the lifetime value of every customer.

As with the other blogs you read on our website, we outline how people in different roles in your business can get the creation of your emails done quickly. Simple steps based on who you are.

There’s a method for owners, directors, and others managing staff at a high level. We call these people Conductors.

There’s a method for sales professionals and others who might be interested in creating a permission asset to help with their main job role. Making this kind of content isn’t their primary responsibility, so it’s done quickly, off the side of their desk. We call these people Curators.

And there’s a method for the marketing manager or marketing generalist or content writer. We call these people Creators.

Find your steps below and get on the path to the revenue growth you want.

‍