Transform Your Catalog Into the Buying Experience Customers Can’t Resist

AI-powered product search and intelligence for B2B equipment suppliers. Win market share, grow private-label adoption, and become your buyers’ first stop.

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Your products aren’t the problem. The buying experience is.

In B2B lab equipment and supplies, buyers don’t abandon because of your catalog. They leave because it’s too hard to find, understand, and trust the right item quickly. When that happens, they default back to phone calls, emails, or competing distributors with easier systems.That friction costs you private-label adoption, repeat orders, and—most importantly—market share.

An AI assistant that makes buying fast, clear, and trustworthy.

Buyer Need

What They Experience

Why It Matters

“I can paste what’s on my paperwork.”

Buyers paste competitor SKUs or messy inputs and get the exact product match—with optional private-label equivalents that make sense.

Your site becomes the fastest, most reliable path to purchase.

“I get clear spec answers instantly.”

The assistant reads your PDFs and datasheets, answering in plain English with a source citation.

Buyers feel confident and stop abandoning carts.

“I don’t need the perfect keyword.”

Handles jargon, typos, and synonyms automatically.

Eliminates friction without changing how buyers think.

“It still feels like shopping.”

Short text answers include direct links to product pages, so buyers can keep browsing normally.

Familiar flow + enhanced clarity = adoption without training.

Here’s how your catalog evolves in the first 15 months

Phase 1

Months 1-2

Preparation & Attribute Enrichment
‍We enrich your catalog with complete, standardized attributes (size, material, certifications, pack/UOM, etc.) across priority categories. This powers intelligent filters, cleaner product pages, and future private-label equivalence.

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Attribute dictionaries by category

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AI-assisted attribute extraction with source snippets

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Canonicalization & QA for consistency

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Bulk updates into your commerce system with rollback safeguards

Example

A glove that used to display “N/A” now shows:
"Material: Nitrile | Thickness: 5 mil | Latex-Free: Yes | Sizes: S–XL."

Phase 2

Months 3-5

Competitor Part-Number Recognition
‍Procurement paperwork becomes your conversion engine. Buyers paste a competitor SKU and instantly see the right manufacturer item you carry—plus, where relevant, a credible private-label option.

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Competitor-SKU resolver with tolerance for messy input

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Response templates for clarity and trust

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Exception queue for unrecognized SKUs

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Weekly refresh to keep mappings current

Example

Buyer pastes "SKU #12345":
“Matched to Manufacturer XYZ • 100/Box • See product → Private Label: Same application, ASTM certified, cost-efficient.”

Phase 3

Months 6-8

Private Label Cross-Sell
‍Introduce your private-label products where they’re a true equivalent. Recommendations are framed as helpful, evidence-linked advice—not sales pressure.

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Reason library (short, factual justifications)

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Suppression rules to avoid irrelevant upsell

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One-line compare module showing key differences

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Testing framework for marketing insights

Example

“Consider our Private Label brand: same nitrile spec, same thickness, ASTM certified, 12% lower cost.”

Phase 4

Months 9-11

Better Results from PDFs/Spec Sheets
‍Buyers get instant answers to compatibility, certification, and technical questions—cited directly from your PDFs.

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PDF-to-answer model with 1–2 sentence summaries

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Cited responses linking to datasheets

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Gated downloads for new visitors, seamless for logged-in buyers

Example

Buyer asks: “Is this certified for CLIA labs?”
‍“Yes. Certified for CLIA per Datasheet Section 2.1. Download PDF ...."

Phase 5

Month 12

Reduce Search Abandonment
‍No more dead ends from typos or jargon. The system rescues intent and suggests the right results.

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Suggestion patterns (“Did you mean…?”)

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Synonym/alias handling

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Zero-result rescue flows

Example

Buyer types “nitrine glovs”
‍Did you mean ‘nitrile exam gloves’? Here are options in stock ....”

Phase 6

Months 13-14

Personalized Results for Signed-In Customers
‍Repeat buyers don’t need to re-invent the wheel. Personalization accelerates reordering and builds loyalty.

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Preference tags from order history

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Reorder-friendly prompts

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Clear opt-out controls

Example

Buyer searches “pipette tips”
‍“You’ve previously ordered sterile 1000 µL tips. Want to reorder those?”

The outcome

A website that grows market share.

By Month 15, your buyers will already prefer your site because the experience is faster, smarter, and more trustworthy. That drives:

Market share growth

Buyers choose your site first, shifting revenue from competitors.

Private-label adoption

Recommendations feel like advice, not upsell.

Higher lifetime value

Customers reorder more frequently online.

Lower cost-to-serve

Routine inquiries resolved in chat, freeing CS teams.

“We built Customer Journey AI to solve the one problem every B2B distributor has: buyers want speed and clarity, but legacy search slows them down. When you give them a smarter, trusted assistant, they reward you with loyalty—and market share.”"More than 15% growth in B2B sales leads every year."

John Buie

Founder & CEO

Ready to see how this works for your catalog?

Schedule a call with our team to explore how Customer Journey AI can transform your digital experience—and start winning back revenue from competitors.

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