We are thrilled to announce that our newest book, 'Imposters On The Zoom!', which I co-authored with Journey’s President & CEO John Buie, has been honored with the prestigious Silver Book Award by the Nonfiction Authors Association (NFAA). This recognition underscores the book's impact on addressing critical challenges in the B2B sector, especially in the manufacturing and distribution industries. Let's delve into the significance of this award, the pressing B2B challenges the book tackles, and how it can benefit business owners, sales leaders, and marketing executives.

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Who is the Nonfiction Authors Association?

The Nonfiction Authors Association (NFAA) is a highly respected professional organization that provides invaluable resources and support for nonfiction authors. They aim to help authors navigate the publishing landscape, improve their craft, and market their work effectively. The NFAA's Silver Book Award is particularly significant because it recognizes outstanding nonfiction books that make a considerable contribution to their field. The award is a testament to the quality, relevance, and utility of the content in 'Imposters On The Zoom!'​​​​​​.

Moreover, the NFAA has recommended 'Imposters On The Zoom!' on their website, emphasizing its importance and relevance to their readers. This endorsement is a mark of the book's excellence and its potential to provide meaningful insights to B2B leaders and marketers.

“Doubts often prevent people from moving forward, usually stemming from introspective questions. John Buie and Jason Hagerman address these doubts and much more in their book, ‘Imposters on the Zoom!’. They offer doable tips and make a case that making money shouldn’t be difficult; rather, it only requires following established rules and adopting a conqueror's mindset.

‘Imposters on the Zoom!’ presents an innovative approach for B2B businesses to increase their profits using three different characters. The charts and illustrations help the reader interpret the content so they can implement the learning.

With friendly voices and easy-to-read sentences, John and Jason make this book compelling and rewarding, particularly for its target audience. The addition of diagrams, images, tables, and illustrations makes the learning process enjoyable and informative. The book ideally caters to three distinct groups: Claire the Creator, Charles the Conductor, and Chris the Curator, which is commendable. Readers are encouraged to identify the group that best fits them and delve deeper into that section or read the entire book.

A marketing practitioner Handbook. This book has all the essentials to make your marketing career a success.

The book is designed for readers with a basic understanding of B2B and sales, making it an excellent resource for those with experience in the field. While it may not cover all the fundamental information for beginners, it offers valuable insights and strategies for those looking to deepen their knowledge and enhance their skills.

Overall, this book promises to teach readers how to make more money and successfully delivers on that promise. Those who have experienced feeling like an imposter on Zoom and agree with the authors' assertion that “there's an epidemic of imposter syndrome in marketing and sales professionals working in business-to-business (B2B)” will undoubtedly appreciate and enjoy reading the book. Ultimately, the reader is left to engage with the book, ideally through repeated and careful reading, to derive the most benefit from it.”

Nonfiction Authors Association

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Why This Recognition Matters to You

As business owners, marketing professionals, and sales leaders, you constantly grapple with maintaining a healthy sales funnel, generating high-quality leads, and keeping your team motivated. 'Imposters On The Zoom!' equips you with the tools and insights to address these challenges effectively. The endorsement from the NFAA and the book’s inclusion in their recommended reading list emphasize its relevance and utility, providing a powerful endorsement to help your business progress.

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What do our other readers have to say after reading our book?​

“The heart of 'Imposters On The Zoom!' lies in its practicality.
Their approach stands out because it’s grounded in real-world challenges.
Whether you’re a seasoned marketer or a
sales novice, this guide promises practical knowledge that transcends
mere confidence; it ignites action."

Main Crest Media

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“I think ‘Imposters on the Zoom!’ is an essential read for
marketing managers, sales leaders, and business owners
in the B2B sector who feel overwhelmed or underconfident
in their roles. It offers a psychological boost and a practical pathway
to enhancing their influence and efficacy. This book
will particularly benefit people new to leadership positions
or those looking to refresh their approach to sales lead generation.”

Literary Titan

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Addressing Critical B2B Challenges

'Imposters On The Zoom!' is not just another book on marketing and sales; it's a strategic blueprint designed to solve specific, prevalent challenges faced by B2B businesses, particularly in manufacturing and distribution. Here are some of the key issues the book addresses:

1. Overreliance on Legacy Customers

Many B2B companies fall into the trap of depending too heavily on a small number of legacy customers. This overreliance can be dangerous, as losing even one major client can leave devastating effects on the business. The book provides strategies to diversify the customer base and build a more resilient business model that can withstand the loss of key accounts​​.

2. Employee Turnover and Training

High turnover rates in marketing and sales roles are costly and disruptive. The process of hiring, training, and retaining new employees consumes significant resources and time. 'Imposters On The Zoom!' offers a framework to streamline onboarding and training, making it easier for new hires to become productive team members quickly. This approach not only reduces turnover costs, but also improves overall team morale and efficiency​​​​.

3. Imposter Syndrome

Imposter syndrome is a significant issue in the B2B sector, leading to reduced job satisfaction, lower productivity, and higher turnover rates. The book addresses this psychological challenge by providing actionable steps to build confidence and competence among marketing and sales professionals. By fostering a supportive environment and offering clear, practical guidance, businesses can help their employees overcome these feelings of inadequacy and perform at their best​​.

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The Benefits Of 'Imposters On The Zoom!' For B2B Leaders

'Imposters On The Zoom!' is a comprehensive guide that offers tangible benefits to business owners, sales leaders, and marketing executives. Here’s how:

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1. For Business Owners

The book provides a detailed roadmap to create a sustainable lead generation system. By following the strategies outlined, business owners can ensure a steady flow of new prospects, reducing their dependency on a few large clients. This approach helps build a robust and scalable business model that can adapt to changing market conditions.

2. For Sales Leaders

Sales leaders will find the book invaluable for its practical tips on nurturing and retaining top talent. The strategies for reducing turnover and enhancing employee engagement are particularly beneficial. By implementing these practices, sales leaders can build a more stable and motivated team, driving better results and higher revenue.

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3. For Marketing Executives

Marketing executives can leverage the book’s insights to develop more effective campaigns and improve their overall marketing strategy. The book’s emphasis on addressing imposter syndrome is especially relevant, as it helps marketers feel more confident and capable in their roles. The step-by-step guides and checklists included in the book make it easy to apply these strategies in real-world scenarios, leading to more successful marketing initiatives.

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A Blueprint for Success

'Imposters On The Zoom!' is more than just a book; it's a strategic tool that can transform the way B2B businesses operate. Here are some of the standout features that make it a must-read:

• Practical Strategies. The book is packed with practical strategies that can be implemented immediately. From diversifying the customer base to creating an evergreen lead generation system, the authors provide clear, actionable steps that businesses can follow to achieve tangible results.

• Comprehensive Resources. In addition to the main content, the book includes checklists, walkthroughs, illustrations, and links to additional resources. These tools are designed to implement the book’s strategies as straightforward as possible, ensuring that readers can quickly and effectively put the advice into practice.

• Real-World Examples. The authors draw on their extensive experience to provide real-world examples and case studies. These examples help illustrate the effectiveness of the strategies outlined in the book and provide readers with a concrete understanding of how to apply them in their own businesses.

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“What I liked about this book is its robust, detailed, and highly specific advice on practical implementation, from leveraging AI to create detailed buyer personas to handling the intricate dynamics of B2B sales. The strategies are laid out in a step-by-step format that is easy to follow. The authors claim that following their advice could exponentially increase a reader’s influence and effectiveness in their company, which is compelling and backed by clear examples and a straightforward action plan.”

Literary Titan

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Conclusion

'Imposters On The Zoom!' is a game-changing resource for B2B leaders looking to overcome common challenges and build a more resilient, profitable business. The recognition from the Nonfiction Authors Association is a testament to the book's quality and impact. By addressing issues like overreliance on legacy customers, high employee turnover, and imposter syndrome, the book provides a comprehensive blueprint for success in the B2B sector.

For business owners, sales leaders, and marketing executives, ‘Imposters on the Zoom!’ offers valuable insights and practical strategies that can drive real results. Whether you’re looking to improve lead generation, enhance employee retention, or build a more confident and capable team, this book is an essential resource.

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Join the Journey

We invite you to join us on this journey to excellence. 'Imposters On The Zoom!' offers the insights and tools you need to succeed in B2B marketing and sales. Whether you’re looking to improve your lead generation, address imposter syndrome, or streamline your onboarding processes, our book provides the guidance you need.

"With a blueprint like this, you can establish a baseline of predictable, manageable year-over-year growth that insulates the business from the impacts of a big customer loss or rapid staff turnover,"

- says Buie.

For more information on how Journey can help your business achieve its goals, connect with John and I (Jason) on LinkedIn and join the conversation about the future of B2B marketing and sales.

Grab your copy of the book now! Email us at friends@jbbgi.com.

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in Book

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