Get 30% more leads this year

In 60 days you’ll have a tailor-made online lead-generating strategy that skyrockets your sales leads automatically.

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A no-pressure Zoom call to see if this makes sense for you.

Unique Insights

Done For You

No Commitment

Manufacturers and distributors selling into clinical labs are right to be worried

This isn’t hyperbole. When was the last time you personally took a deep dive into how the business generates leads, closes sales, and nurtures long-term customers?
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The things you’re worried about are your Cluster of Concern

Ineffective marketing strategies

Are you spending budget on the right priorities?

Reaching the right audience

How do you know your marketers are targeting the right people?

Understanding new marketing trends

What’s valuable and what’s smoke and mirrors?

Return on investment

Are your marketing activities generating an appropriate ROI?

Competitive pressure

Which competitors are more adept in their approach to lead generation?

Resource allocation

Are time, money, and human resources all maximizing their impact?

Customer retention

Are you unintentionally neglecting customers and losing significant lifetime value?

Technical skills

Is your team proficient in the technical aspects of marketing they need to be?
You don’t have time to work through your Cluster of Concern and conjure up fixes to drive more leads and revenue into the business.
That’s what the 60-Day Lead Gen Rocketbooster is for.Within 2 months you’ll have a tailor-made online lead-generating strategy that skyrockets your sales leads and alleviates your Cluster of Concern for the next decade.

“I’ve worked with a lot of marketing companies over the course of my career. But when I met the team at Journey, I knew they were different."

Michael Williams
President and CEO, Scilogex


You need this if…

You want more leads.

You’re concerned you’re missing opportunities.

You want to improve your marketing ROI.

Your marketing efforts lack structure and cohesion.

Your marketing team is skilled but lacks strategic direction.​


You don’t need this if…

You’re not open to hearing an honest assessment of your branding, positioning, strategy, and more.
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You’re happy with your growth.

‍You believe marketing is a cost center rather than an investment.

Your business is not actively seeking to improve customer experience.

Your competitive position is rock solid.

You grew more than 30% last year.


Your time commitment is very low

All you have to do is:
✓ Book a call
✓ Talk to us for 30-60 minutes.
✓ Talk again in 60 days to see your strategy.

Here’s how you get your 60-Day Lead Gen Rocketbooster strategy in your hands

Getting started

We'll kick off with an in-depth discovery call to understand your business, current marketing efforts, and specific challenges. This conversation sets the foundation for a tailored strategy that aligns with your lead generation and revenue growth goals.​

Core messages and ideal customer

We'll help define or refine compelling core messages that resonate with your ideal customers. Identifying and developing characteristics of your target audience accurately ensures your marketing efforts are focused and effective.

Editorial plan

We'll create a comprehensive editorial plan that outlines the content you need to engage your audience and build your brand. This plan includes content themes, formats, and a publication schedule.

Customer journey map

We'll map out the steps your customers take from awareness to purchase, helping you identify key touchpoints and opportunities to influence decision-making.​

Competitive landscape

We'll conduct a thorough analysis of your competitors, identifying their strengths and weaknesses, and uncovering opportunities for you to do better than them.

Priority growth recommendations

We'll provide actionable growth recommendations tailored to your business in the clinical lab equipment space. These priorities will help you focus your efforts on the most impactful strategies.

Presentation of findings

We'll present a detailed report of our findings and recommendations. This comprehensive presentation will give you a clear roadmap for implementing your new marketing strategy.
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We’ll do all of it

We’ll do all of it

We’ll do a little of it

We’ll coach your team to do it

Book your 30-minute strategy call
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“When the opportunity came to work together, we jumped on it. And we haven’t looked back! Journey has been an invaluable part of our team for over 5 years.”

Jeremy Linder
CEO, Block Scientific​

After 60 days, you won’t be worried about lead generation, revenue growth, or your Cluster of Concern

Book a 30-min hello call today
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How many prospects visit your website and disappear without a trace?

Right now, 5% of your website visitors become leads. What if you could convert 10% of your visitors to leads this year?

Book a 30-min hello call today
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End users are a new demographic.

Purchasers are a new demographic.

Marketing technologies have rapidly changed.

Your 60-Day Lead Gen Rocketbooster strategy is built around the shifting demographics in clinical laboratories so you say the right things to the right people at the right times.
Book your strategy call now
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Solve real problems that impede your growth

We’re not interested in gimmicky growth hacks or quick fixes that give a temporary boost to your lead generation efforts. Our goal is to create impactful, long-term solutions that stabilize and increase your revenue.

We don't have the time to commit to a 60-day program.

This isn’t a diet. You’re not committing to a 60-day low-carb meal plan. You’re committing to 60 minutes on Zoom. We’re committing to 60 days of intensive strategy development.

How do I know this will work for my business?

There are no tricks or secrets here. We present your strategy and you get to decide what to do with it. In the meantime, reach out to any of the business owners you see listed on this page. Each has worked with us for years, and they’re in your industry.

End users, lab managers, and purchasers in clinical labs know what they need. We don’t need to market to them.

They know what they want to do. They don’t know what they need. Instruments (even benchtop equipment) have changed drastically since the last time they had to evaluate a purchase. Ignore this at the cost of your growth.

We have an in-house marketing team.

Perfect! They’ll be critical in helping us understand the starting point. And they’ll learn a ton about implementation when you hand them your 60-Day Lead Gen Rocketbooster strategy. We’re happy to work closely with your team as they deploy your strategy.

Our current methods are working fine. Why change?

There’s nothing wrong with fine. But you aren’t really sure your current methods are even that, otherwise you wouldn’t have read this far. An engagement with us is an opportunity to see what if…

I don’t know you.

I'm John
I'm Jason
We’ve been working in the lab equipment space since before the first iPad was released. Maybe we’ve crossed paths at Pittcon, AACC (ADLM), LPA, or ILDA meetings before. Book your strategy call below and we’ll get to know each other a lot better.
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Questions other leaders ask about the 60-Day Lead Gen Rocketbooster

What exactly does the 60-day program entail?

  • Your Rocketbooster is a comprehensive marketing strategy development process tailored for lab equipment manufacturers and distributors. It involves seven steps: a discovery call, developing your core message and ideal customers, creating an editorial plan, mapping the customer journey, analyzing the competitive landscape, defining priority growth recommendations, and presenting you with those findings. The point is to make it easy and automatic for you to get more leads.

How much time will I need to invest in this program?

  • Very little. The most significant time commitment from you is during the initial discovery call and strategy presentation. The point is to allow you to focus on your core business activities while we do the analysis and develop the strategy.

What kind of results can I expect from this program?

  • There will be more sales leads. Every single Rocketbooster participant sees significant improvements in lead generation, customer engagement, and revenue growth. Our goal is for you to have a record year. And to do it again next year.

How is this program different from other marketing consulting services?

  • We specialize in you. Our program is uniquely tailored to the lab equipment manufacturing and distribution industry. We understand the specific challenges and opportunities of selling into labs, allowing us to provide highly targeted and effective strategies. Additionally, our structured seven-step process ensures comprehensive and actionable results.

What happens after the 60 days are over?

  • We specialize in you. Our program is uniquely tailored to the lab equipment manufacturing and distribution industry. We understand the specific challenges and opportunities of selling into labs, allowing us to provide highly targeted and effective strategies. Additionally, our structured seven-step process ensures comprehensive and actionable results.

How much does the program cost?

  • We expect you to get a 100% ROI within 4 months. But you have to contact us to talk about pricing.

Can my existing marketing team work with you during the program?

  • If you want a member of your marketing team to join the discovery call, great. During the bulk of our 60-days of work, we do not work closely with your team. Part of the reason for this is that we want to be objective in our assessment and direct in our development of your Rocketbooster strategy.

How do I get started?

What if I have more questions?

  • We are here to help! Feel free to reach out to us through the contact form on this page or call us directly. We are happy to answer any additional questions you may have.
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