Make it easier for customers to find your website, and to find what they want on it. Make a good first impression so customers are more likely to spend budget with you. Add new products and update your B2B website easily. Look like a billion dollar brand.
Get a website that does what you want and grows your revenue every day.
This is how your online presence could look 6 months from now.
You’re less stressed. You have an asset that makes the business more valuable in a dozen ways.
You have an asset that makes your job easier. And the business in general is running more smoothly than ever.
Let’s try something! Open another tab and have a look at your website. Now imagine you’re looking at it for the very first time. What impression does it make? Does it help or hurt your brand?
75% of visitors decide if your company is worth their time just by looking at your homepage.
38% of people will immediately leave your site, and go find another one, if the content doesn’t speak to them, and if the design doesn’t invoke confidence.
.05 seconds.
That’s how long it takes someone to form an opinion about your website, and decide whether they’re going to stay or leave. What does your website say about you in .05 seconds?
I’m very happy that our website looks like it should. Like a lab equipment manufacturer with innovative products. Not like a crossfit gym or a landscaper. I would say Journey’s greatest strength in B2B website design is in creating an appropriate design and experience for the audience, that reflects the image our company wants to portray.
Partnering on your B2B website design shouldn’t feel risky.
Choose your partners carefully and you will get what you want from your website.
The first websites we built were coded using HTML and Dreamweaver in the 90s
.…and they looked way better than this: →
We programmed apps for the palm 3 before anyone was worried about Y2K.
We embraced the revolution of a technology that disrupted our own business - we had 100 programmers coding websites. And instead of fighting against website builders that don’t require developers (when they emerged) we embraced it because it IS a better way.
And we repurposed our job roles to shift away from web developers and focus on marketing.
As a result, we went from being Magento certified developers (a labor-intensive, programmer-centric platform) to an Odoo-certified partner where marketers build the websites.
We save our developers for when there’s a real need to integrate an API or something hyper-specific. We exhaust all logic to achieve a business goal without developers before turning to them.
Why?
Because making things less technical benefits everybody. It makes everything easier to change and adapt for a new strategy or opportunity.
We’ve built websites with half a million products.
B2B websites we’ve built for our clients are viewed by 3.2 million end users, purchasers, and influencers in the B2B space monthly
If you’re a lab equipment manufacturer or distributor, the B2B websites you see and want to emulate were probably built by us.
Want to work with a B2B website design agency that actually takes work off your shoulders?
If you’re reading this, it means we’re currently opening up to a small handful of new web design projects.
Jump on this opportunity. It only happens once a year.
There’s no shame in admitting something might be going wrong with your website right now.
Most B2Bs build a website as a sort of necessity rather than a competitive sales tool. Most B2B website design agencies are actually B2C agencies taking on side work.
But the awesome thing is you’re out here trying to figure it out and fix it.
Since almost 70% of all B2B transactions start online today, you’re putting your focus on the best thing you can do for your business right now.
Most B2B websites aren’t as intuitive as B2C sites. It’s not as easy as it should be for customers to find what they need.
It takes them 5 clicks when it should take 2.
That’s called friction. And if your website wasn’t designed by a marketer, every customer encounters way more friction than they should.You’re probably also not making the best first impression. Maybe it’s the images customers see when they land on your website. They’re the same stock images they see on all the websites they visit.
Not awesome
Also not awesome
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Still not awesome
It takes a fraction of a second for a B2B customer to form an opinion about your website and decide if they want to stay or leave.
Opinion formed
What does your website say about your company in a glance?
75% of visitors decide if your company is worth their time by looking only at your home page,
38% of visitors decide if your company is worth their time by looking only at your home page,
Want to increase sales by 50%? Give your customers a personal experience. Something as simple as special pricing when they log in to their account on your website can give you that sales boost.
But they need to know it’s available, easy to get, easy to use. And it needs to work.
We don’t mean to pile it on you right now. But you know what else you’re doing wrong? Your website talks all about features. Nobody buys features. They buy benefits.
Feature:
Your new phone has a 42 megapixel camera with 4 different lenses
Benefit:
Take crystal clear pictures at your kid's birthday party and make memories that last forever.
You should have videos, compelling words, beautiful imagery. It doesn’t matter what you sell. EVERYTHING can look beautiful.
That’s a lot you could be doing wrong. But you’re here trying to make it right. And this is the best place you could be right now.
In most other agencies, you’re handed off to an account manager as soon as you sign on.
Here’s a hot tip we want to share about your previous account managers.
Your account manager isn’t directing any strategy around your website design. They’re a cost you pay that doesn’t provide any benefit tothe effectiveness of your new website.
With Journey, you’ll always work with the person directing your B2B website design strategy. You’ll never get passed down the line. Journey was built for direct communication with the people that impact your business, not for an elementary school game of telephone.
We don’t take on a huge list of new website design projects to expand our business.
We take on a small number of projects because your website isn’t a one-and-done kinda thing for us.
100% of the clients who choose to work with us on their new website send their results into orbit with marketing services that drive new leads or eCommerce sales.
Why buy a Ferrari if you’re just going to leave it in the garage?
Our growth doesn’t come from taking on tons of clients. We’re careful about who we work with because our growth is intertwined with yours starting from the moment we say hello.
All your competitors with old websites are thinking about this exact thing right now.And the day their new website launches is the day you start losing customers to them.
The sooner you decide to work with us on your new website, the sooner you start stealing those customers from them.
Your existing website isn’t as intuitive as you want it to be. Products aren’t organized the way you’d do it if you started fromthe beginning again. Things were cobbled together over time and they don’t always appear in the most user-friendly places.
A new B2B website design makes you more sales because customers easily find what they’re looking for. Would you rather your customers:
Or
It’s a rhetorical question.
So what are the pared-down benefits to you when you sign on for B2B website design with Journey right now?
If it’s your business, you get more revenue.
If you’re a marketing or sales manager or director, you’re in line for a big raise.
A good B2B website is a valuable asset. It’s inherently tied to the overall value of your business. Whether your goal is to make more sales and collect more profits or to increase the value of your business so you can have a windfall exit by being acquired.
Websites are valued at between 9x and 17x the monthly sales you make through the website. And a new website makes more sales.
Websites made by web developers in 2019
Websites made by marketing visionaries in 2024
Unless you really understand:
…you’re going to get an end product that looks like everything else.
Work with us because we follow a process that gets your design to look awesome and unique and intuitive.
You’re a lab equipment manufacturer or distributor and you want to grow.
You’re a B2B manufacturer or distributor outside the lab space.
You’re a manufacturer and you only sell through distribution channels.
You’re a distributor and you want to increase sales of your house brand.
Whatever you do, you have an eye on your competitors. You know they have an eye on you.
Don’t wait for them to start snatching your customers away. Get proactive. Put them on their heels. Make them scared.
So who are you?
You’re established, but you don’t have the outcome that we outlined at the top of this page.
If you didn’t see yourself in that scenario, where your website is a powerful sales tool that makes your life easier and the lives of your staff easier, this is for you.
You’re a business owner that doesn’t have time to hold someone’s hand. You’re busy. You want something done. This is resource non-intensive. You don’t have an in-house graphic designer or marketing team. Or you have a single marketing manager who has a little graphic design experience and barely enough time to keep up with their duties already.
Maybe you’re a brand new division of a company.
Maybe you’re a startup.
We have a website building package that fits the budget for each of these types of business, but each of you needs different tactics, different design elements, different words.
We can show you the difference on a Zoom call, and you can book that chat in about a dozen places on this page, including…
In the past you probably had regular meetings with that account manager at your web development agency. They laid out numbers and wrote down changes and passed them along.
Instead of handing out marching orders, wouldn’t it be great if every meeting impacted the growth of your business or career in tangible ways? If your B2B website design actually evolved based on things we learned together.
Choose to meet with peers. People who have gone to the same conferences, know the same people. Have experienced the same challenges in business as you.
Don’t meet just to talk about the status of your design. Meet to share feedback and critical thought. To be honest.
Meet to make magic.
Your time is valuable (and so is ours) so there’s always an agenda.
It’s 45 minutes on video every two weeks you’ll always look forward to. You’ll be energized for the rest of the day.
We’ll explore data to influence the course of the discussion and explore ideas on the fly.
And you don’t need to bring anything.
If you want to work with order takers, this won’t be the right fit. We practice radical kind candor. We’re on the hook for your results, and we’ll be honest with you if we think an idea you have is going to negatively impact the effectiveness of your new website.
92% of businesses who work with us on a new website build enlist us for more because we’re honest and committed to the results.
This has been a core value at Journey over the last decade.
When you choose to work with experts in your industry, you get the benefit of diverse industry experience. We know what doesn’t work because we already tried it. And we’ll tell you that.
When you hire a new internal employee you don’t get honesty. They want you to like them. They want to preserve their job by making you happy.
We aren’t in this to make you happy (although it’s a nice byproduct of the success you’ll see). We want to preserve our business by making yours flourish.
What’s the going rate in your location for a salesperson who will work 24 hours a day, 7 days a week, and knows exactly what to say to your prospects every time?
Can you also find someone to be a brand ambassador and deliver the message precisely the way you want it delivered when they strike up a conversation with a new prospect?
And can that person also feed you valuable insights about prospects so you can adjust your sales strategies to be even more successful?
Sounds invaluable and impossible.
But for far less than the cost of that impossible person, we’ll build the online equivalent of that sales superhero. It will be the smartest investment you make this year.
Your new website and the strategy surrounding it impacts your business over the next decade or more.
It doesn’t give you a one-time boost in sales.
This is an asset that develops consistent, manageable sales growth for the foreseeable future.
Until the design needs to change (and it will) and it redoubles its value to your business.
It builds your brand. It builds trust instantly with new prospects and gets repeat customers worth hundreds of thousands of dollars over their lifetime.
Everything you invest in your website comes back to your business many, many times over. It’s why 92% of our customers choose to supercharge their new website by enlisting us to market it.
Looks matter. And it only takes a fraction of a second for prospects to pass judgment on the type of business you are. A lot rests on the shoulders of your website and the B2B branding you use. How do you make sure your new B2B website design does the job?
You want more leads and more sales so your business can grow.
This is how you get them. The investment in a new B2B website will bear fruit for your business for years.
You want more leads and more sales so your business can grow.
This is how you get them. The investment in a new B2B website will bear fruit for your business for years.
It will become a valuable asset in itself.
It will make your day-to-day life at work easier. And it won’t add any work to your plate.
Let’s talk.
Book a quick 20-minute chat on Zoom. Let us know what you do and where you do it (because we don’t want to work with competitors) and start a conversation about how we can do for you what we’ve done for dozens of B2B manufacturers and distributors over the last decade.
Art doesn’t scale. Space is limited (this is our first opening in 2024). Book your Zoom call today
