Scilogex 2021 Marketing Journey
A Case Study

The Problem

Scilogex is a lab equipment manufacturer, based in Connecticut, USA. In an increasingly competitive market, they were having a hard time making their campaigns stand out in the crowd. While Scilogex offered excellent products, customer service, and had a good sense of the company’s unique selling propositions, they found it was becoming increasingly difficult to connect with past and future customers through unique, engaging campaigns.

Additionally, the Scilogex team wears many hats. They’re busy. Between day to day tasks and managing the disruptions of the pandemic, they did not have time to map out a detailed, year-long marketing plan, let alone create compelling content and designs for it.

The Solution

And that’s where Journey came in. Scilogex and Journey worked together in 2021 to develop and execute a comprehensive, year-long marketing plan. One that would help Scilogex launch new lab equipment products in unique ways, and build an ongoing, evergreen promotional system that runs on a 12-month cycle. 

Journey delivered on campaigns in three key areas:

  • New product launches

  • Year-long promotional calendar

  • One-time promotions 

“I’ve worked with a lot of marketing companies over the course of my career. But when I met the team at Journey, I knew they were different. That’s why, after more than 12 years, I’m still working with them. They’ve proven they’re as invested in Scilogex’s success as I am. Three companies, six websites, and countless campaigns later, they’re still the only team I trust with my marketing.”


Michael Williams
President, Scilogex  

The Omnichannel Approach

Our multi-faceted, omnichannel approach is designed to reach and resonate with customers. The plan included:

1. Emails

Whether speaking to prospective customers, leads, or existing customers, email marketing is an important opportunity to speak to your audience directly.

The way we approach email marketing isn’t traditional. 


Rather than carefully concocting messages in a controlled environment and then sending them out into the wild all on their own, we stick by their side throughout their entire journey. That means monitoring:

  • Open rates: How many people opened the message?

  • Click rates: How many people actually clicked on a link in our email?

  • High click areas: Out of all the links in the email, which links did the audience engage with most?

It also means relying on data to determine things like:

  • Determining the perfect send time: To ensure the highest percentage of the audience is likely to be at their desks (at home or in the office), when the email arrives.

  • Spam testing emails before we hit ‘send’: To ensure each email has the highest likelihood possible of making it to someone’s inbox. 

  • Testing subject lines: To ensure they resonate with the audience’s needs, wants, pain points, and humanity enough that they want to open the email when it arrives. 

2. Blogs

Each email in the Scilogex product launch, 12-month calendar, or promotional campaign is paired with a comprehensive blog post that: a) educates on the product or promotion and b) drives more traffic to the Scilogex website.  

For product launch blogs, our focus is on educating the reader, rather than simply selling the product. That way, the reader understands what makes one product (like the SuperPette) better than other pipettes, and helps them imagine the benefits to investing in a particular product for their unique application. This also helps capture search results for all types of users, purchasers or not, to increase the overall search value of a page, and ultimately reach more users organically. 

For product launches in particular, we optimize the blog by packing the content with keywords relevant to the particular product (also known as ‘Search Engine Optimization (SEO),’ to help the site rank higher in search engine results. 

Finally, the blog sets the stage for interlinking. What’s interlinking? It’s when a page - any page - connects to another page using a URL. You can think of it like a spider web, slowly webbed together using various links. The more links a page receives, the more significant it appears to search engines.

3. Social Media



Social posts are a gentle reminder to audiences. A way to help the people you’re trying to reach see more of a brand, or specific product.

Part of the omnichannel approach requires compelling social media content that stands out on a feed. We pair social media posts with eye-catching email designs and compelling text, to stand out from the hundreds (or thousands) of other posts your audience will scroll past that day.  

Our goal: Social posts with a strong tie to the marketing campaign, that liven up the (likely) banal social feeds of lab professionals, stand out from the crowd, and inspire users to stop scrolling and take action.

4. Pop-ups

 We use every weapon in our arsenal to direct Scilogex customers to products and pages we think they’d be interested in. And pop-ups are a powerful and effective way to grab website visitors’ attention on every relevant and semi-relevant page. A small image using the design of the overall campaign slides in at the bottom of the screen any time a user lands on a related page, and points them in the direction of the product we want them to know about. The image contained a compelling message.

5. Homepage Banners


 A very visual way to get Scilogex’s audience’s attention and let them know about the product or promotion the minute they land on the site. By using eye-catching and compelling designs and powerful words in the homepage banner - the first thing anyone who visits the site sees - Scilogex saw a 10.24% increase in traffic to their homepage in 2021, compared to 2020.

6. Product Category Pages

We featured select products and designs on Scilogex Product Category pages, including visually appealing graphics and benefits of the particular equipment and instruments Scilogex wanted customers to know about. This was particularly useful to get the word out about new products launched, used consistent branding across other arms of the omni-channel campaign, and gave us another chance to remind customers how cool they thought it was the first time they saw it. Consistency sparks recognition. Each time a customer sees a Scilogex design, they become more likely to take action.


Part 1:

Launching new products


The SuperPette Pipette

In the summer of 2021, Journey worked with Scilogex to launch the SuperPette, a new pipette. Through product and market research, and by using the product name as inspiration, Journey launched a creative omnichannel campaign, targeting three primary audiences: a) product distributors; b) previous pipette purchasers; and c) general customers. 

Since Scilogex is also a manufacturer, we wrote three sets of emails for three unique audiences: 

  1. Distributors

  2. Existing Scilogex customers who have purchased liquid handling products in the past

  3. General audience who have not purchased liquid handling products before

Email content was customized to respond to each List’s unique needs and address their pain-points. For example:

  • Distributor emails: We wrote customized messaging for this list, with a goal of encouraging distributors to carry new products and make a big deal about them to their customer-base. Because distributors typically purchase large volumes of pipettes, this set of emails encouraged distributors to log into their Scilogex accounts to see real-time volume pricing. We also offered to customize our digital assets with their logo, free of charge, to help them promote the new product to their audience. 

  • Previous liquid handling purchase emails: Focused on the unique sales propositions of the SuperPette, and highlighted that real-time volume pricing was available on orders of 5+ and 10+ units

  • General list emails: Focused more generally on the benefits of the SuperPette pipette over other liquid handling tools. 

Each List received a series of three emails over a 3-week time period, to keep the SuperPette top-of-mind.

With so many promotional emails bogging down our inboxes, we wanted the SuperPette product launch to stand out from the rest. Rather than the usual, technical - dare we say, boring? - marketing approach, we focused on making the SuperPette launch unique, creative, engaging, and human. 

And with a name like the SuperPette, we wanted to have fun with it. Everything from the email banners and design assets, to the subject lines, to the copy and calls to action related back to the ‘superhero’ theme, with lines like…

  • It’s a bird. It’s a plane. It’s… SuperPette!

  • Our new, premium pipette is here to fight for accuracy, precision… and savings! 

  • Let Scilogex be the hero your business needs.





We dug into details and wrote a comprehensive series of educational blogs about pipettes and pipetting that would appeal to a range of users interested in liquid handling products. Rather than sales-y language, the purpose of these blogs were to inform, educate, answer questions, and gently guide users to the Scilogex SuperPette through several links within the post.  

To ensure each post had a higher likelihood of being seen and read by the right audience, we ensured each blog was packed with keywords that folks searching for liquid handling instruments would type into their search engine, to optimize the blog, make it rank high in search engine results, and drive more traffic - and more potential customers - to the Scilogex website, and ultimately, the SuperPette. It’s a long-term strategy to capture and hold onto search results for high value keywords. 

Topics included:

  • What is pipetting? A simple rundown of the lab’s most fundamental job.

  • How does a pipette work? One of the smallest pieces of laboratory equipment, broken down.

  • Why is pipetting important? 

Overall, these blogs had a total of 849 pageviews between August and December 2021.


We complemented our web and email marketing efforts with a series of three eye-catching posts on social media. Using the two platforms where most of Scilogex’s social engagement comes from, Facebook and LinkedIn, we incorporated the same familiar SuperPette design and short, snappy text as a reminder to email or website viewers about SuperPette. For new users unfamiliar with the campaign, the scroll-stopping graphics were created to catch their eye and stand out among more mundane lab equipment social posts.


Utilizing the unique SuperPette design assets, we implemented a SuperPette pop-up that captures users’ attention quickly when it slides onto their screens with a call to action. In the case of the SuperPette, the pop-up appeared on the homepage, ensuring every site visitor knew about the new product available. We also included pop-ups on 

A website’s homepage banner is prime real-estate. That’s why we ensured the super cool SuperPette design was the first thing visitors saw when they landed on Scilogex’s website. The homepage banner had a unique design (not your average lab equipment manufacturer graphic) and a clear call to action that grabbed visitors’ attention right away. In the one month period since the product launch, over 2,524 SuperPette pageviews were generated by the homepage banner.


Results

Superpette Product Launch

1527

INDIVIDUALS READ EMAILS PROMOTING THE SUPERPETTE PRODUCT LAUNCH

202

CUSTOMERS WERE SO INTERESTED IN THE PRODUCT THAT THEY VISITED THE SITE TO LEARN MORE, ALLOWING FOR LEAD GENERATION AND TARGETED REMARKETING

61

DISTRIBUTORS READ EMAILS ABOUT THE SUPERPETTE LAUNCH, AND 10 TOOK ACTION TO CARRY AND PROMOTE THE SUPERPETTE TO THEIR CUSTOMER-BASE


2524

OVER THE PERIOD OF ONE MONTH, OUR HOMEPAGE BANNER GENERATED 2,524 PRODUCT PAGEVIEWS, WITH AN ADDITIONAL 766 IMPRESSIONS ON THE PRODUCT MERCHANDISING PAGES

849

READERS ENGAGING WITH OUR EDUCATIONAL BLOG CONTENT, ALL WHICH LINKED BACK TO THE SUPERPETTE 

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The SCI-Spense2 Bottletop Dispenser

In the fall of 2021, Journey worked with Scilogex to launch the SCI-Spense2, a bottletop dispenser with many of the same features of ‘top brand’ dispensers, finally available at a fraction of the price. The campaign was launched in the lead-up to Halloween, so drawing from the time of year and the name, we created a timely, unique, and dare we say spooky campaign that tied into the product name and stood out to customers. Journey launched a creative omnichannel campaign, targeting three primary audiences: a) product distributors; b) previous bottletop dispenser purchasers; and c) general customers.

With an eye-catching homepage banner, the SCI-Spense2 launch was the first thing web visitors noticed when they landed on the Scilogex website. With a Halloween-y design, clear call to action, and backlink to the product page, the homepage banner generated 1,183 pageviews for the SCI-Spense2 in the three week launch period.


We created a blog post, A waste-free, hassle-free bottletop dispenser, which highlighted the features of the Sci-Spense2 and the many benefits to labs and workplaces across the country, linking directly to the product page. 

The blog included a custom, comprehensive graphic highlighting the many features of the product in a compelling, easy-to-read, digestible way. 



This blog had a total of 132 pageviews between September and December 2021.



No 2021 campaign is complete without a social media aspect. We created a series of three scroll-stopping social graphics and strong CTAs (calls to action), shared on Facebook and LinkedIn, to remind or familiarize users with this new product.

We purposely shared untraditional, eye-catching, fun imagery that lab workers aren’t used to seeing on their feeds, to make a human connection and ensure this new product stood out in their minds.


Utilizing the show-stopping SCI-Spense2 design assets in the weeks leading up to Halloween, we implemented a timely pop-up with a unique design and simple but compelling call to action, capturing users’ attention quickly when it slides onto their screens. The pop-up appeared as soon as a user landed on the Scilogex homepage, ensuring that all site visitors were aware of the new bottletop dispenser.

With an eye-catching homepage banner, the SCI-Spense2 launch was the first thing web visitors noticed when they landed on the Scilogex website. With a Halloween-y design, clear call to action, and backlink to the product page, the homepage banner generated 1,183 pageviews for the SCI-Spense2 in the three week launch period.


Results

The SCI-Spense2 Bottletop Dispenser

1926

INDIVIDUALS READ EMAILS PROMOTING THE SUPERPETTE PRODUCT LAUNCH


219

CUSTOMERS WERE SO INTERESTED IN THE PRODUCT THAT THEY VISITED THE SITE TO LEARN MORE, ALLOWING FOR LEAD GENERATION AND TARGETED REMARKETING


62

DISTRIBUTORS READ EMAILS ABOUT THE SUPERPETTE LAUNCH, AND 9 TOOK ACTION TO CARRY AND PROMOTE THE SUPERPETTE TO THEIR CUSTOMER-BASE



1183
OVER THE PERIOD OF 3 WEEKS, OUR HOMEPAGE BANNER GENERATED 1,183 PRODUCT PAGEVIEWS, WITH AN ADDITIONAL 81 VIEWS ON THE PRODUCT


132

READERS ENGAGED WITH THE SCI-SPENSE2 BLOG POST


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The SCI506 Clinical Centrifuge

In November and December 2021, Journey worked with Scilogex to relaunch the SCI-506 Clinical Centrifuge. This was a product the client really believed in, knowing that it was a top-quality product that would benefit customers. The product was launched prior to Journey’s involvement, but Scilogex was disappointed in the results.

So, we decided to ‘re-launch’ the product, using a creative, multi-pronged omnichannel campaign, targeting two primary audiences: a) product distributors; and b) general customers.

We believed this product could benefit both general customers (lab managers, researchers, etc.) and distributors. So we wrote three sets of emails for two unique audiences:

  • Distributors

  • General customers

The email content was customized to respond to each list’s unique needs and address their unique pain-points:

  • Distributor emails: Received talking points they could use about the product USPs for their customer base, and were even offered a free version of our super-cool graphic designs (customized with their name and logo) that they could use in their own marketing efforts. 

  • General list emails: We researched their painpoints, and determined the key features of the SCI506 clinical centrifuge that could make their work-day and workflow easier. 

Each List received a series of three emails over a 3-week time period. Each email had a unique spin on the centrifuge:

  • The first email was sent the week before Thanksgiving. We capitalized on the timing with a Thanksgiving-themed design (the centrifuge placed as the centerpoint on a Thanksgiving dinner table), and using messaging and subject lines that tied to the holiday (e.g. Your customers will be thankful…).

  • The second email was designed to stand out in the inbox! With a fun, 70s theme, our Let’s get clinical emails had recipients looking at (and thinking about) clinical centrifuges in a whole new light. And it worked! This fun-themed email had over double the click rates of the other two emails in the series (both which also did exceptionally well!)

  • The third email honed in on the unique features that make the SCI506 centrifuge so practical in the lab. We implemented a GIF in the email banner, showcasing the product in action (and standing out in the recipient’s inbox, yet again)

In total, 12,517 individuals opened the centrifuge launch emails, and 2,250 were so moved by the marketing campaigns that they took action as a result!






We complemented the email marketing campaign by highlighting all the features and benefits of the SCI506 clinical centrifuge in an evergreen blog post on the Scilogex website, linking back to the product page. In the first week it was published, it had 32 pageviews.



We were particularly proud of the three very different themes for this campaign, and created complementary social posts focusing on:

  1. The “Thanksgiving” theme (posted in the week leading up to the holiday)

  2. The “Let’s get clinical” 70s theme

  3. The “Centrifuge in Action” GIF

Each of these graphics were posted on the Scilogex Facebook and LinkedIn pages to further boost engagement and awareness about the product relaunch.



In addition, we created a clinical centrifuge pop-up, that slides into a website user’s screen when they are on the a) homepage; b) clinical centrifuge category page; and c) blog post page. This eye-catching pop-up incorporated our most engaging design (“Let’s get clinical!”), a compelling call to action, and linked visitors to the product page where they could learn more about the benefits of this new clinical centrifuge.


The homepage banner is the first thing most site visitors see when they land on your website. That’s why we added our most engaging and eye-catching graphic design, and included it on Scilogex’s homepage. The banner linked to the product page, driving even more potential customers to the SCI506 webpage. In the five weeks since the product launch, over 4,041 SCI506 clinical centrifuge pageviews were generated by the homepage banner. 


Results

SCI506 Clinical Centrifuge

12382
INDIVIDUALS READ EMAILS PROMOTING THE SCI506 CLINICAL CENTRIFUGE PRODUCT LAUNCH

2226

CUSTOMERS WERE SO INTERESTED IN THE PRODUCT THAT THEY VISITED THE SITE TO LEARN MORE, ALLOWING FOR LEAD GENERATION AND TARGETED REMARKETING



135

DISTRIBUTORS READ EMAILS ABOUT THE SUPERPETTE LAUNCH, AND 24 TOOK ACTION TO CARRY AND PROMOTE THE SCI506 TO THEIR CUSTOMER-BASE


4041

OVER THE PERIOD OF FIVE WEEKS, OUR HOMEPAGE BANNER GENERATED 4,041 PRODUCT PAGEVIEWS, WITH AN ADDITIONAL 1,117 IMPRESSIONS ON THE PRODUCT MERCHANDISING PAGES AND PRODUCT PAGE.



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Part 2:


Year-long ‘Science Days’ promotional calendar

We researched and created a year-long promotional calendar, and associated each promotional campaign with an event the science community would be aware of, but wouldn’t typically see promotions around.

The campaign was launched in July 2021, but content was created for all 12 months of the year. Featured Science Days in Scilogex’s pilot year included:

  • The Apollo 11 Anniversary (July)

  • Moon Day (July)

  • Back to School promotion (August)

  • Hispanic Heritage Month (September)

  • Science Teachers Day (October)

  • Earth Science Week (October)

  • Chemistry Week (October)

  • STEM Day (November)

  • Fibonacci Day (November)

  • Year-end Holiday campaign (December)

“I’ve worked with a lot of marketing companies over the course of my career. But when I met the team at Journey, I knew they were different. That’s why, after more than 12 years, I’m still working with them. They’ve proven they’re as invested in Scilogex’s success as I am. Three companies, six websites, and countless campaigns later, they’re still the only team I trust with my marketing.”


Michael Williams
President, Scilogex  

Each campaign is written with holiday-specific, evergreen, and education-focused content, which can be repurposed year after year. The approach keeps Scilogex at the forefront of customers’ minds, through informative (and fun!) emails, engaging social media posts, educational blog posts, and compelling graphics.

  • The purpose of this campaign is not directly linked to sales, as with a traditional marketing campaign. Rather, it’s about:

  • Celebrating milestones, like spectacular science teachers on World Teacher’s Day, or girls in STEM-fields on STEM Day

  • Informing, like creating educational content about Moon Day or the importance of earth scientists on Earth Science Week

  • Having a touchpoint with customers during key moments of their year or their lives, like sending a fun-focused Back to School message

While each email, blog entry, or social post does include a subtle call to action, the purpose of these Science Day emails is to share timely, interesting, and human communications to strengthen Scilogex’s relationship with customers throughout the year.

This isn't your average marketing campaign! Each email was focused on fun, education, and making human connections with our audience. The primary goal wasn’t about driving sales (directly, anyway). It was about strengthening the relationship between Scilogex and their audience, speaking to them about days and celebrations that matter, and encouraging them to learn more (whether about Chemistry Week or Moon Day), by driving them to the blog on our website. 

The secondary goal: Keeping Scilogex top of mind for their lab equipment needs, making it easy to navigate and shop from our website once they clicked the email call to action, and remarketing to them after they leave.




Email marketing drove readers to the blog on the Scilogex website. Each blog post was packed with interesting and informative content about the specific Science Day or Week. 

In the STEM Day blog, we celebrated Francis Crick, a molecular biologist and Nobel Prize recipient credited with deciphering the helical structure of the DNA molecule in 1953. And featured top-selling Scilogex products, available at 25% off during the promotion. 

In the Earth Science blog, we celebrated the contributions of geologists, volcanologists, climatologists, oceanographists, meteorologists, astronomists, mineralogists, and Earth Science enthusiasts, while promoting products those folks need in the field.




Each Science Day campaign was complemented by a series of three Facebook and LinkedIn posts with compelling designs, encouraging social media users to learn more about the specific event by visiting the Scilogex website.




For the duration of each Science Day campaign, a custom graphic was featured on Scilogex’s homepage banner. The banners served as a promotional tool, advertising 25% off during select time periods in celebration of the specific day.

Between July and December 2021, these banners generated 13,273 page views. 


The Back to Science campaign was launched in the weeks before kids returned to the classroom. The omni-channel approach included:

A visually striking homepage banner:


Compelling email


A series of engaging social posts:



An educational blog entry


And pop-up banner for the duration of the campaign


Results

Year-long ‘Science Days’ promotional calendar

10

‘SCIENCE DAY’ CAMPAIGNS BETWEEN JULY 2021 - DECEMBER 2021, WITH EVERGREEN CONTENT THAT CAN BE REPURPOSED IN THE NEW YEAR


4691
8 EMAILS SENT, WITH 4,691 INDIVIDUALS READING THEM, AND 516 COMPELLED ENOUGH TO TAKE ACTION AND VISIT THE SCILOGEX WEBSITE AFTER RECEIVING THE EMAIL


30

SOCIAL POSTS SHARED ON FACEBOOK AND LINKEDIN, WITH THREE UNIQUE POST DESIGNS CREATED PER CAMPAIGN



229

READERS ON 4 BLOGS / AN AVERAGE OF 57 READERS PER SCIENCE DAY BLOG

10

POP-UP BANNERS CREATED AND USED SITE-WIDE DURING EACH CAMPAIGN


13273

PAGEVIEWS GENERATED DURING CAMPAIGNS (BETWEEN JULY - DECEMBER 2021)




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Part 3:

One-time promotions


It’s a Labstravaganza

On December 7, 2021, Journey worked with Scilogex to promote a ‘Labstravaganza’ Flash Sale, which gave customers 25% off on everything for one day only. We built a lot of excitement through an omnichannel campaign that advertised the limited-time sale through email marketing, social media, and visual assets on the website.

All Scilogex customers received an email on the morning of December 7th, informing them of a one-day only flash sale, where they could save 25% on everything on Scilogex’s site. 

Each email was personalized and addressed to the individual’s first name. The message featured a curated selection of products that were important to Scilogex, along with short, digestible bullet-points highlighting the top benefits of each product, and a brightly colored button linking directly to the product page, making it easy for customers to add the product right to their cart (and save big). 

Featured products included new products, best-sellers, and strategically significant labware. 

  • SuperPette pipette

  • SCI-Spense2 bottletop dispenser

  • SCI506 clinical centrifuge

  • Orbital LCD digital shaker

  • LED digital overhead stirrer


We complemented our email marketing efforts with a series of three eye-catching posts on social media, informing prospective customers of the one-day only, 25% off flash sale. Using Facebook and LinkedIn, these posts served as a way to reach potential customers on a different platform, and as a reminder for those who had seen the email of the sale throughout the workday. 


Utilizing the unique Labstravaganza design assets, we implemented a Flash Sale pop-up that captures users’ attention quickly when it slides onto their screens with a call to action. This pop-up was enabled site-wide, running from midnight to midnight, and ensuring every site visitor knew about the sale when they landed on the Scilogex site, and prompting them to make their purchase on the same day. The site-wide pop-up generated 1,687 visitors, and generated 10 conversions.


The first thing users saw when they landed on the Scilogex website at 12:01am on December 7th was a brightly colored Labstravangaza banner. The engaging graphics were combined with a catchy call to action, which a) informed all site users of the one-day sale and b) encouraged them to make their purchase that same day, to make the most out of the discount. 

 On December 7, 2021 1,379 pageviews were generated by the homepage banner.


Results

The Labstravaganza Flash Sale

3215

INDIVIDUALS READ EMAIL PROMOTING THE LABSTRAVAGANZA FLASH SALE

569
CUSTOMERS WERE SO EXCITED BY THE EMAIL CONTENT, THAT THEY VISITED THE SCILOGEX WEBSITE TO CHECK OUT THE SALE FOR THEMSELVES. BEYOND SAME-DAY SALES, THIS ALSO ALLOWED SCILOGEX TO GENERATE READS AND CONDUCT TARGET REMARKETING AFTER THE DAY-LONG SALE


1379

PAGEVIEWS WERE GENERATED TO SCILOGEX’S WEBSITE. USERS SPENT 11.07% LONGER ON THE SCILOGEX SITE THAN THEY DID ON THE SAME DAY IN THE PREVIOUS YEAR.



200

THE FEATURED PRODUCTS FROM MARKETING EMAILS AND SOCIAL POSTS GENERATED OVER 200 ADDITIONAL PAGEVIEWS


1687
THE SITE-WIDE POP-UP GENERATED 1,687 CUMULATIVE VISITORS, AND GENERATED 10 CONVERSIONS


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The Outcome

Created:

35

EMAILS

14
BLOGS


14
POP-UPS


14
HOMEPAGE BANNERS


42
SOCIAL POSTS


between July and December 2021 

23999

THE NUMBER OF TIMES SCILOGEX EMAILS WERE ENGAGED WITH

3775
THE NUMBER OF TIMES PEOPLE TOOK ACTION AS A RESULT OF A SCILOGEX EMAIL LANDING IN THEIR INBOX


13300
NUMBER OF PEOPLE WHO SAW THE HOMEPAGE BANNERS


50885

9.87% INCREASE IN NEW USERS IN 2021 COMPARED TO 2020
(50,885 VS 46,315)

77838
5.96% INCREASE IN SESSIONS
(77,838 VS 73,463)



52139
SCILOGEX SAW A 10.86 PERCENT INCREASE IN TRAFFIC TO THEIR HOMEPAGE IN 2021 COMPARED TO 2020.
(52,139 VS 47031)



“The pandemic caused tremendous disruption, stress, and uncertainty for us and our customers. We didn’t know how it would affect our business, or our bottom line. Through it all, Journey was there. Thanks to their expertise and versatility, we continued to communicate with customers regularly, launched new products, hit our targets, and innovated our marketing strategy to fit the times. I can’t imagine navigating the last two years without them.”


Michael Williams
President, Scilogex  

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Want to work with us?

Get in touch

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